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4 Steps For Building A Strong Personal Brand Online – Neil Patel

Posted on Jan 19, 2009 - 5:41 PM PST

Neil Patel has helped develop online strategies for companies like AOL, General Motors, Hewlett-Packard and Viacom. When he came to a Mixergy event, I asked him for tips on creating an online personal brand. Here’s what he said:

Know how to blog – Don’t blog about yourself or your life experiences. Give informational resources, tips and how-tos. Use your blog to teach what you know.

Join the conversation – Instead of seeing them as competitors, build relationships with others who are blogging about your subject. Comment on their blogs and give valuable feedback.

Complete your profiles – Creating accounts on all the social networks (LinkedIn, Facebook, etc) is just a start. It’s not enough. Make sure your profile is complete by telling people about your interests, work, etc. Then add friends–as many as you can. Use the friend feature as a way of MEETING new people, not just connecting with people you already know.

Meet in person – Build on your online work, but meeting people face to face. Go to industry events. (You know Mixergy has a robust event calendar, right?) But also go to non-work meetups. Even the PTA is a good source of new contacts.

See Neil Patel on his personal blog, QuickSprout.com or on two of the companies he co-founded, KISSmetrics and Crazy Egg.

View Comments to “4 Steps For Building A Strong Personal Brand Online – Neil Patel”

  1. Olivia Says:

    I didn’t know he founded crazy egg. Great video of Neil giving advice and I love how it was embedded in your video summary. Neil’s created a great reputation and following in a relatively short amount of time. Thanks for giving us the opportunity to learn from him.

  2. M Says:

    Hey, where is the mp3?

  3. charisa Says:

    you are a whiz kid to think you cofounded kissmetrics and crazy egg. i love success and you are one. you made an impression in my life too with this blog. thanks guy. i'm charisa from nigeria.

  4. AndrewWarner Says:

    Neil is very sharp. Glad he came to Mixergy.
    You should meet him in person to really see how sharp he is. Maybe at a
    conference.

  5. Andrew Warner Says:

    Neil is very sharp. Glad he came to Mixergy.
    You should meet him in person to really see how sharp he is. Maybe at a
    conference.

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