I have to say I went into this interview not knowing the first thing about landing pages, testing, and conversions, but by the end, I feel like I'm in an entirely different league thanks to the advice and info Chance shared; I wrote down every word he said.

I firmly believe you can classify business people into two categories now: People who do things the way everyone else does, and people who do things the way Chance does with testing, market research, and following the logical process before creating the product you “think” your customers want. One is a recipe for a likely failure, while the other is a recipe for a great success.

What was so interesting to me is that I learned why some of my products failed in the past. It's because I created them without first testing them, deciding who my exact customer was, and what their final story was – and whether it could solve a real problem for them. Instead, I created things that I thought there was a market for – when it was just an illogical guess. It's an invaluable lesson to learn early on in a business – and one I won't make the same mistake with again. There's a clear-cut science to this, and ignorance in the process is not bliss.

Additionally, I never thought you could do testing over the course of a single – or a few – days, with just three different ads, and a minimal budget. But now I know; it doesn't have to be a super-expensive proposition, and it can save you a ton of heartache (and a fortune) while increasing the likelihood of success 100-fold.

This interview was like an MBA crash course; it covered sales, marketing, conversions, branding, product development, target customers, and a whole lot more. Absolutely invaluable advice.

Great interview, Andrew, and thanks for being so candid and generous, Chance! I will look back at this as a pivotal moment — and turning point — in my business career.

I have to say I went into this interview not knowing the first thing about landing pages, testing, and conversions, but by the end, I feel like I'm in an entirely different league thanks to the advice and info Chance shared; I wrote down every word he said.

I firmly believe you can classify business people into two categories now: People who do things the way everyone else does, and people who do things the way Chance does with testing, market research, and following the logical process before creating the product you “think” your customers want. One is a recipe for a likely failure, while the other is a recipe for a great success.

What was so interesting to me is that I learned why some of my products failed in the past. It's because I created them without first testing them, deciding who my exact customer was, and what their final story was – and whether it could solve a real problem for them. Instead, I created things that I thought there was a market for – when it was just an illogical guess. It's an invaluable lesson to learn early on in a business – and one I won't make the same mistake with again. There's a clear-cut science to this, and ignorance in the process is not bliss.

Additionally, I never thought you could do testing over the course of a single – or a few – days, with just three different ads, and a minimal budget. But now I know; it doesn't have to be a super-expensive proposition, and it can save you a ton of heartache (and a fortune) while increasing the likelihood of success 100-fold.

This interview was like an MBA crash course; it covered sales, marketing, conversions, branding, product development, target customers, and a whole lot more. Absolutely invaluable advice.

Great interview, Andrew, and thanks for being so candid and generous, Chance! I will look back at this as a pivotal moment — and turning point — in my business career.