How To Do Guerrilla Marketing On Twitter. – Re-posting The Marcus Nelson Interview
on Apr 13, 2009 - 8:31 PM PST
Are you using Twitter to get new evangelize your startup?
Here’s an edited excerpt of Marcus Nelson, co-founder of UserVoice, talking about how he uses Twitter to get new customers by being helpful. UserVoice lets companies harness their users’ feedback. (This is part of an interview I posted before. I’m re-posting it to highlight this clip.)
We do a lot of guerrilla marketing, jumping into the trenches and Twittering the heck out of ideas.
Twitter is a great example of open conversations that are out there and easy to find. You can use Twitter’s search too. I use TweetDeck where I can set up multiple columns for competitors or keywords.
“Customer feedback” is a phrase I search for. Or I can look up “Salesforce ideas.” Any time these are mentioned in other conversations. I can jump into that conversation and be a disruptor and say, “Hey, I that noticed you were looking at such-and-such. Here’s a link check out how we compare.” And I can send them to a blog post–that somebody else posted, not me. I can send them to somebody else’s post.
Or jump into conversation and say, “I noticed you were having trouble with this. Have you considered X.” And send them to something that we’re doing. We’re constantly trying to show people and expose people to other components of UserVoice that they may not have seen or even heard of. It doesn’t cost us anything to do it.
It’s just keeping your eyes open and being aware.
The full program includes:
- More ways to acquire your initial users.
- How to get people to give you *honest* feedback.
- How to use feedback to build your site and business.
- Andrew & Marcus being proud of their cheapness.
Give your feedback:
Your turn. Do you have any online guerrilla marketing techniques? Add it in them to the comments so the Mixergy community can get to know you and learn from you.
Get the full (audio or video) program:
View Comments to “How To Do Guerrilla Marketing On Twitter. – Re-posting The Marcus Nelson Interview”
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April 14th, 2009 at 12:02 am
I am a happy victim of Marcus' twitter marketing.
I was having issues setting up get satisfaction for my company. They didn't respond via email or their own damn tool so I tried hailing them on Twitter. Uservoice immediately chimed in and offered to help. Now I am a happy paying customer and will never miss an opportunity (like this) to tell people how much I love UserVoice.
pete
April 14th, 2009 at 2:17 pm
That's great Pete. I keep telling people about Marcus. Now I can use your
example.
Thanks for telling me Pete!
By the way, been a while since I've seen you in person. My fault. I've been
spending too much time editing. Thanks for reaching out buddy.
April 15th, 2009 at 11:08 am
[...] currently listening to Andrew Warner’s interview with Marcus Nelson on Mixergy where the topic is Guerilla Marketing on Twitter. While listening, I went over to Marcus [...]
April 15th, 2009 at 12:04 pm
Hey Pete -
Happy to have helped! Great to hear things are working out – would love to have your “testimony” for posterity sake ;)
Send me a note if you can! marcus @ uservoice
Andrew – Thank you for reposting this. Part of me feels like I should not have shared the secret sauce, but then again – this is going to help people. So there ya go! Take care, hope to buy you a round soon!
Marcus
April 17th, 2009 at 6:41 pm
[...] How To Do Guerrilla Marketing on Twitter. Insightful, interesting and very useful interview with Marcus Nelson. Like I said, this stuff is important, so it’s good to get a handle on tools like Twitter. [...]
April 19th, 2009 at 12:28 am
I know man – we should get together for coffee sometime. I'd like to hear what you are up to. Our office is in Santa Monica. Where are you based?
April 20th, 2009 at 1:16 pm
I'm in Santa Monica. Pretty close to you Pete.
I'd love to get together. I'm trying to catch up on some interview I need to
edit and post. After things ease up, let's do it!
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