How to Market on the Social Web – Jackie Peters Interview
on Jul 10, 2008 - 2:24 PM PSTThe full program
This is an audio program. Listen and/or download it here:
A few lessons from this program
When I worked on the Mixergy Traffic Forum, I posted to Twitter and Facebook that tickets were available. Within minutes a few people bought tickets. That’s when I really started really caring about social media.
I’m a businessman, I don’t care that Twitter lets me tell you what I ate for breakfast. But if you show me how to use it grow my company, I’ll pay attention and take notes.
That’s why I called Jackie Peters. She’s the Founding Partner of Heavybag Media, an interactive marketing firm that helps companies like Sun connect with communities. We talked about her 5 pillars of marketing on the social web.
One of those pillars is to use online tools to listen to what people say about your brand. So I did that for “Mixergy” and “Andrew Warner” on Technorati, Google News, Summize, and FriendFeed.
Do you know of any other free services that will help me and others hear what people have to say? Add them to the comments.
Leave a Reply
You must be logged in to post a comment.