Comments on: “If You’re The Challenger, You Have To Play A Different Game” – with Craig Donato

By: Newsroom News» Blog Archive » Startup Lessons Learned: The Pitfalls of Copycat Marketing

Sun, 13 Jun 2010 07:45:05 +0000

[...] an interesting interview with Oodle’s Craig Donato on how he is innovating with Oodle to differentiate from his competition. While he doesn’t talk [...]

By: Startup Lessons Learned: The Pitfalls of Copycat Marketing

Startup Lessons Learned: The Pitfalls of Copycat Marketing — Fri, 11 Jun 2010 06:45:43 +0000

[...] an interesting interview with Oodle’s Craig Donato on how he is innovating with Oodle to differentiate from his competition. While he doesn’t talk [...]

By: How Newspapers Lost the Classifieds Business (and how to get it back)

How Newspapers Lost the Classifieds Business (and how to get it back) — Fri, 08 Jan 2010 19:06:09 +0000

[...] November 2009 interview, Craig Donato, CEO of Oodle, an online classifieds startup, explains that “If You’re The Challenger, You Have To Play A Different Game”. He tells Andrew Warner how he was able to build a successful online classifieds business despite [...]

By: Sharky

Sharky — Tue, 01 Dec 2009 23:08:14 +0000

Love the lesson that you cannot out compete the top dog at it's own game! Very valuable. Also goes with Al Ries, the marketing guru about positioning. Once the top brand gets into the minds of the consumer, it is very hard if not impossible to replace that.

By: Jing Liu

Jing Liu — Tue, 01 Dec 2009 16:08:14 +0000