An Ebook On Birds Made $500,000?! The Bob Dunlap Interview
on Oct 30, 2008 - 12:00 PM PSTThe full program
This is an audio program. Listen and/or download it here:
A few lessons from this program
(Can’t see video? Try it on YouTube.)
When Bob Dunlap of ClickBank told me that one of his clients made $500,000 last year selling an ebook about how to attract humming birds to your home, I had to interview him.
ClickBank helps you sell digital media (ebooks, audio, etc) online. I asked Bob to teach us how we can earn money by selling online. Here’s some of what I learned. (Download the full interview for much more.)
Go one niche deeper
Many of the people I interviewed on Mixergy have told you to find a niche–target bird-lovers, for example. Bob says go one niche deeper–target humminbird-lovers. ClickBank has found that getting more precisely will help you increase sales. So, instead of selling products that help your customers get fit, for example, show them how to get tighter abs.
Target the news
When gas prices rose, ebooks about how to get better fuel efficiency were hot sellers. When the dollar lost value, digital media on foreign exchange strategies made money. If you want to sell online, bob suggests trying the digital media that you sell to what’s going on in the news. (As Sean Percival explained in his interview, that also helps increase traffic.)
Recycle your content
After looking at Mixergy.com, Bob thought a good product for me to sell might be a compilation of my past interviews. Repackaging your content can be an easy way to start bringing in revenue. Matt Mickiewicz of SitePoint told me that’s how his company starting making money.
Court affiliates
Your site has a limited audience, so your direct revenue is pretty limited too. But if you tap affiliates–people who sell your product and earn a commission on what they sell–you can reach unlimited revenue. Rosalind Resnick told me in her interview that affiliate relationships helped her grow from a small home business to a successful, publicly-traded company.
Do you know others tips for selling digital media online? Add them to the comments.
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October 30th, 2008 at 8:36 pm
Loved the video…very insightful content
keep it coming :-)
November 10th, 2008 at 3:27 pm
Hey Andrew, useful interview. If you or your readers are interested in learning more about the ‘one page’ sales letters you discussed, I would recommend buying ‘web copy that sells’ by maria veloso. You can find it on amazon for about $30.
I have no connection to the book other than having learned a lot from it. There are guys selling copywriting courses online for hundreds of dollars that are nothing more than rip offs of this book.
It’s particularly good because it breaks down what can be a lengthy process into small chunks in an easy to follow blueprint.
Keep up the good work.
November 10th, 2008 at 9:01 pm
David: Thanks for the feedback!
Paul: I’d love to learn more about selling online. I’ll check out the book. And if you (or anyone else reading this) know of someone I can interview about selling online, let me know.
December 2nd, 2008 at 10:56 am
I am a fan already. Every time I find an entry in my feed reader for a podcast I want to sync to my iPod, it is Mixergy. Wow… keep up the great work!
I’m looking forward to Guy’s interview too, so subscribed!
December 2nd, 2008 at 10:59 am
Hey, Guy’s interview is already there. Listening….
December 3rd, 2008 at 6:30 am
Andrew
Good vibe for you:
The first sensation I had on arriving at this blog (ashamed to admit this is the first time) was a sensation of smooth, clean clarity and acessiblity.
There is something refreshingly non-hypey about the way you present.
So … following you on Twitter now. (And I’ll certainly be back to Mixergy again.)
Jonathan
December 3rd, 2008 at 3:19 pm
Thanks Jonathan! I’m really trying to focus on what it takes to build a legacy business.
December 17th, 2008 at 11:55 pm
@Andrew – great interview.
re other masters: Have you contacted Paul Myers (TalkBizNews) or Allen Says (Warrior Forum)?
I haven’t searched through your site.
February 2nd, 2009 at 3:18 am
Hello, that was a interesting listen to! You should get in touch with
Willie Crawford – he is my favorite super affiliate – he earns a ton on clickbank – and he has his own products. He sells recipes & cookbooks like I do. Tell him Diana Adams/www.Nichemama recommended you for a show.
Here is a direct link to his show…
http://www.blogtalkradio.com/williecrawford
Blessings, Diana
June 5th, 2009 at 5:07 am
Bdsm….
Bdsm cafe….
January 17th, 2010 at 3:51 am
This is such an interesting guy. I love your interviews!
February 3rd, 2010 at 5:03 am
Hands down the most important thing I learned was micro-niches are essential to doing well in general and on Clickbank. That hummingbird example of success was priceless and worth the listen alone.
May 9th, 2010 at 12:29 pm
Hi there,
Cheers for this about to launch a couple of ebooks in June.
Your advice is very helpful indeed. Will report back on my results.
Have loads of free ebooks here.
Cheers
Bob
May 11th, 2010 at 3:26 pm
Let me know how they do.
June 8th, 2010 at 10:33 pm
It looks good,I have learn a recruit!
Recently,I found an excellent online store, the http://www.always11.net are completely various, good quality and cheap price,it’s worth buying!