Comments on: How Coupons.com Quietly Became A Top 50 Site By Operating Like A Real Business – with Steven Boal http://mixergy.com/steven-boal-coupons/ Entrepreneurs you respect teach how they did it. Fri, 10 Feb 2012 20:19:03 +0000 hourly 1 http://wordpress.org/?v=3.1.3 By: Web Entrepreneur Of The Week: Steven Boal founder Of Coupons.com | Alltopstartups http://mixergy.com/steven-boal-coupons/comment-page-1/#comment-15550 Web Entrepreneur Of The Week: Steven Boal founder Of Coupons.com | Alltopstartups Sun, 09 Jan 2011 19:13:16 +0000 http://mixergy.com/?p=5785#comment-15550 [...] Where the original idea came from? I was visiting my father in law and reading the Sunday paper when he pulled the coupon section out and started cutting through it. Now I’ve been married for a period of time and thought sure the lesson being delivered to me was be frugal, treat my daughter well and you’ll be successful in your life. And so I looked at him and asked him some questions and pointed out the fact that I’m not a Saturday coupon collector. And he got a little agitated with me. And he yanked down a shoebox full of coupons and demonstrated for me which coupons could be doubled on which days of the week, which grocery stores use which types of coupons. And it was only two weeks later, when I picked up the newspaper and I remembered the scene with my father in law that I got on to the Internet and researched what this coupon industry was all about. And it was literally a forehead slapper. It’s a six and a half at a time million dollar industry, six and a half million dollars. And one that hadn’t changed say for things like barcode changes, over the past twenty five years. And so it was from that drum of an idea that I set out to try and shift what was then targeted to be that market place onto electronic media. You Might Also Like:Dealigee Lets You Buy And Sell Online Coupons From Leading Social Coupon Sites [...] [...] Where the original idea came from? I was visiting my father in law and reading the Sunday paper when he pulled the coupon section out and started cutting through it. Now I’ve been married for a period of time and thought sure the lesson being delivered to me was be frugal, treat my daughter well and you’ll be successful in your life. And so I looked at him and asked him some questions and pointed out the fact that I’m not a Saturday coupon collector. And he got a little agitated with me. And he yanked down a shoebox full of coupons and demonstrated for me which coupons could be doubled on which days of the week, which grocery stores use which types of coupons. And it was only two weeks later, when I picked up the newspaper and I remembered the scene with my father in law that I got on to the Internet and researched what this coupon industry was all about. And it was literally a forehead slapper. It’s a six and a half at a time million dollar industry, six and a half million dollars. And one that hadn’t changed say for things like barcode changes, over the past twenty five years. And so it was from that drum of an idea that I set out to try and shift what was then targeted to be that market place onto electronic media. You Might Also Like:Dealigee Lets You Buy And Sell Online Coupons From Leading Social Coupon Sites [...]

]]> By: Hardik http://mixergy.com/steven-boal-coupons/comment-page-1/#comment-12462 Hardik Fri, 12 Feb 2010 12:04:06 +0000 http://mixergy.com/?p=5785#comment-12462 Thanks Giang. Thanks Giang.

]]> By: Hardik http://mixergy.com/steven-boal-coupons/comment-page-1/#comment-9623 Hardik Fri, 12 Feb 2010 05:04:06 +0000 http://mixergy.com/?p=5785#comment-9623 Thanks Giang. Thanks Giang.

]]> By: Giang Biscan http://mixergy.com/steven-boal-coupons/comment-page-1/#comment-9548 Giang Biscan Thu, 11 Feb 2010 16:38:15 +0000 http://mixergy.com/?p=5785#comment-9548 Hardik, great questions. Wish you were watching live then, you could have posted your questions in the chatroom for Andrew right then. <br><br>Just in case you didn't know, Andrew usually do interview live at 11am PST. There is a calendar of upcoming interviews here: <a href="http://mixergy.com/coming-soon/" rel="nofollow">http://mixergy.com/coming-soon/</a>. Hardik, great questions. Wish you were watching live then, you could have posted your questions in the chatroom for Andrew right then.

Just in case you didn't know, Andrew usually do interview live at 11am PST. There is a calendar of upcoming interviews here: http://mixergy.com/coming-soon/.

]]> By: hardi http://mixergy.com/steven-boal-coupons/comment-page-1/#comment-9482 hardi Wed, 10 Feb 2010 07:25:27 +0000 http://mixergy.com/?p=5785#comment-9482 Hi Andrew,<br><br>Was looking forward to hear from the founder of <a href="http://coupon.com" rel="nofollow">coupon.com</a> . Thanks a million for it .<br><br>Just a couple of things i thought you should have asked :<br>1. How did <a href="http://coupon.com" rel="nofollow">coupon.com</a> manage the duplicacy of coupons issue.<br>2. How was his model protected from competition. <br><br>Also I have seen , that in India companies have shifted from providing coupons to giving discounts offers for a limited time period. For instance Cadbury would offer chocolate for 5% lesser price instead of offering coupons .This also saves them the logistics/management cost of handling coupons. <br><br>Can you throw some light on this . <br><br>-Hardik Hi Andrew,

Was looking forward to hear from the founder of coupon.com . Thanks a million for it .

Just a couple of things i thought you should have asked :
1. How did coupon.com manage the duplicacy of coupons issue.
2. How was his model protected from competition.

Also I have seen , that in India companies have shifted from providing coupons to giving discounts offers for a limited time period. For instance Cadbury would offer chocolate for 5% lesser price instead of offering coupons .This also saves them the logistics/management cost of handling coupons.

Can you throw some light on this .

-Hardik

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