Learn From Proven Entrepreneurs

The full program

This is an audio program. Listen and/or download it here:

A few lessons from this program

Suppose you’ve been texting while driving, and it never caused an accident. Wouldn’t you start believing that it’s safe?

What if you had a few close calls but you managed to still avoid accidents. Wouldn’t that reinforce your belief that you’re safe?

Of course, you’d be wrong. It’s not safe. And your past success is making you stupid.

Haven’t you seen similar examples in business?

To learn why we make such seemingly obvious mistakes and how to avoid them, I interviewed Laurence Gonzales, author of Everyday Survival, a book about “Why smart people do stupid things.”

Download this interview to get insight into how your mind works.